Logo Design • Brand Identity
• Visual Systems
Tranquilahhh Healing
Brand Identity
A calming brand identity created for a wellness and healing practice centered on mindfulness, emotional balance, and holistic care. The client wanted a visual identity that felt deeply personal—one that reflected both her healing philosophy and her cultural roots. The system blends organic line illustrations with vibrant color accents to express growth, connection, and positive energy.
TYPE: Brand Identity / Logo Design / Illustration System
PURPOSE: Develop a cohesive visual identity that communicates calmness, healing, and emotional wellness while remaining memorable and visually engaging across digital and print platforms.
FINAL DELIVERABLES :
Primary logo
Secondary logo
Horizontal logo
Black and white logo variations
Brand color palette
Typography system
Custom icon illustrations
Brand pattern system
Chingona Living
Brand Identity
A bold and empowering personal brand created for a spiritual life and wellness coach guiding high-achieving Latinas out of survival mode and into their power. Rooted in a blend of neuroscience, nervous system work, and spiritual coaching, the brand reflects a balance of strength, cultural identity, and emotional depth. The visual system uses vibrant, sun-inspired colors and butterfly symbolism to represent transformation, clarity, and stepping into one’s soberanía.
TYPE: Brand Identity / Personal Brand
PURPOSE: Develop a bold and cohesive visual identity that reflects empowerment, transformation, and cultural connection while supporting a personal brand rooted in helping mujeres move beyond survival mode and step into their power.
FINAL DELIVRABLES:
• Primary logo
• Secondary logo variations
• Submarks and brand marks
• Color palette
• Typography system
• Custom pattern design
Lose Fat Gain
Life Branding
A wellness-focused brand identity designed for Lose Fat Gain Life MB, a Latino-owned business centered on natural health and lifestyle transformation. The client wanted a visual system that reflected both their commitment to holistic wellness and their cultural roots. The identity blends earthy tones, clean typography, and organic elements to create a brand that feels approachable, natural, and rooted in community.
TYPE: Brand Identity / Logo Design / Visual System
PURPOSE: To develop a cohesive and culturally resonant brand identity that communicates trust, wellness, and transformation. The goal was to create a visual system that supports product marketing, strengthens brand recognition, and connects authentically with a health-conscious, community-driven audience.
FINAL DELIVERABLES :
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Primary logo
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Secondary logo
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Submark
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Logo variations (color, black and white)
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Brand color palette
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Typography system
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Branded product mockups
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Social media visual direction
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Mood board and visual inspiration
Branding with Cultural Identity